• New Balance
• 740
• Incense
• U740IN2

The 740 was your typical everyday running shoe, worn out over miles and miles, then bought back. Now this long-time fan favourite has been dusted off to inspire a whole new generation of enthusiasts. The 740 combines familiar running-inspired elements from the 2000s (open mesh upper, segmented midsole and streamlined silhouette) with embellishments such as angular overlays and two-tone mesh, giving the 740 a unique visual identity. Whether you're rediscovering it or discovering it for the first time, the 740 is ready to become your next favorite shoe.